A marketing road map is an illustration that shows the direction of the firm’s strategic objectives in the short term and long term, it is also aligned with the overall business plan and cross functional groups. Marketing roadmaps will help the company to accomplish its goals using the smart objectives method and will also show how and when this plan will be fulfilled. The importance of a marketing roadmap is that it clarifies and connects the corporate strategy together for all departments to get the work done. This illustration will show all the activities needed to be done in terms of sales, operations, support and all the functions needed for the smallest details.
As you may know, MQL stands for marketing qualified leads while SQL stands for sales qualified leads, but what is the difference between them and what do you need to do to convert an MQL to an SQL? For a lead to by qualified by the marketing department it must go through 2 steps before being sent to the sales department which are:
- Contacting/meeting the potential customer to understand their needs and wants.
- Asking a series of questions to check if the customer meets the SQL criteria or not.
- If the customer is interested in your offer, then this lead is considered as an SQL and the salesperson can proceed to close the deal.
Growth marketing through developing the sales funnel & customer journey Growth marketing planning is performed to achieve certain objectives including long-term growth, not just for the short-term objectives in general but also to make sure these objectives are amended to other goals that help the company’s numbers grow. The main objective of growth marketing is to create a strategy based on data and use this approach to increase revenue and ensure sustainable success. It is also important because aside from the higher numbers; growth marketing helps in building a better brand perception for its customers and therefore; loyalty to the brand.
Growth marketing can also be more effective and efficient when you develop your company’s sales funnel by following a certain process which is:
Know your audience! Create your buyer’s persona by answering 3 important questions,
Know how and where you will drive your customers to buy your product or service. Develop a strategy on how to engage with your audience and through which channels. Customer conversion is where they make the decision to buy your product or service.
Growth hacking consists of a set of low-cost strategies that aim to grow the customer base of a company using creative and innovative techniques. To do that effectively, the growth hacker would need to be up to date with the daily marketing trends and changes that take place in the market by identifying opportunities, new investors, products, and services with high demand. Some of the popular tools that can be used in growth hacking are social media, search engine optimization (SEO), email marketing tools & other similar techniques.
The main responsibility of the growth of hackers is to achieve the companies’ goals using different techniques that will bring out the most effective results at the lowest cost. Growth hackers usually do lots of experiments to achieve the company’s objective by creating situations and setting frameworks based on these experiments (hypotheses), they work a lot with developers to create a product that delights the customers, they also execute their work by focusing on the AAARRR funnel which is :
- Awareness - Retention
- Acquisition - Referral
- Activation - Revenue
On the other hand, customer retention works in parallel with the growth hacking techniques, because since the objective of growth hacking is to build a larger customer base; therefore, these customers will more likely be loyal to the brand. But there are also other methods of retaining customers such as:
Building portals for customers to remain connected with them.
Creating a positive experience for the customers.
Creating loyalty programs.
Getting feedback from the customers.
Social Media Management Social media management is the practice of managing social media pages whether for personal use or company use. There are many things you can do on social media such as:
- Posting content
- Chatting and engaging with customers.
- Creating ads with specified objectives.
- Following daily trends that helps companies reach a larger audience.
- Influencer marketing.
Growth marketing through developing the sales funnel & customer journey Growth marketing planning is performed to achieve certain objectives including long-term growth, not just for the short-term objectives in general but also to make sure these objectives are amended to other goals that help the company’s numbers grow. The main objective of growth marketing is to create a strategy based on data and use this approach to increase revenue and ensure sustainable success. It is also important because aside from the higher numbers; growth marketing helps in building a better brand perception for its customers and therefore; loyalty to the brand.
Growth marketing can also be more effective and efficient when you develop your company’s sales funnel by following a certain process which is:
Know your audience! Create your buyer’s persona by answering 3 important questions,
Know how and where you will drive your customers to buy your product or service. Develop a strategy on how to engage with your audience and through which channels. Customer conversion is where they make the decision to buy your product or service.
Growth hacking consists of a set of low-cost strategies that aim to grow the customer base of a company using creative and innovative techniques. To do that effectively, the growth hacker would need to be up to date with the daily marketing trends and changes that take place in the market by identifying opportunities, new investors, products, and services with high demand. Some of the popular tools that can be used in growth hacking are social media, search engine optimization (SEO), email marketing tools & other similar techniques.
The main responsibility of the growth of hackers is to achieve the companies’ goals using different techniques that will bring out the most effective results at the lowest cost. Growth hackers usually do lots of experiments to achieve the company’s objective by creating situations and setting frameworks based on these experiments (hypotheses), they work a lot with developers to create a product that delights the customers, they also execute their work by focusing on the AAARRR funnel which is :
- Awareness Retention
- Acquisition Referral
- Activation Revenue
On the other hand, customer retention works in parallel with the growth hacking techniques, because since the objective of growth hacking is to build a larger customer base; therefore, these customers will more likely be loyal to the brand. But there are also other methods of retaining customers such as:
Building portals for customers to remain connected with them.
Creating a positive experience for the customers.
Creating loyalty programs.
Getting feedback from the customers.
Creative assets and content marketing are one of the main pillars of executing a superb marketing campaign. Most importantly, if the message is not clear then you are more likely going to lose customers, therefore always make sure that the displayed content is creative and has a clear call-to-action (CTA). That is not just for videos and reels, but also for images, text and visual captions, prints or any other creative assets that you are planning to use. these assets include:
UI/UX Designs
Copywriting
Images
Videos
Flyers
Production
HTML files
Giveaways
Reels
Infographics
Animated videos
GIFs
Scripts
Presentations
Templates
Prints
Logos
Market research is a process in which we determine the viability of a certain market for a new product. The research can be carried out by different methods. The use of surveys, focus groups or product testing. It is a critical component in determining how the market will receive the product. There are two types of data gathered in the research:
Primary information:
Which is the data that has been collected by the company or an outside company or entity paid to gather them. And those types of information are also split into two categories.
Secondary information:
It is data provided by a third party like the population information, that was collected and presented by the government. Our research was conducted by another company and was made available to the public that has useful information to you.
Ways to collect data in market research:
On the other hand, carrying out a sale is not as easy as you think. Each sale goes through a lot of steps such as research, outreach, pitch negotiation and then hopefully the sales are done. And that takes a lot of time to go through, providing some insights to you will help you optimize the process to reach your targets. One of the aspects is (change your purpose), which simply means do not focus on the sale or the product focus on the person talking to you see what he needs and how you can fill that need.
We help manage and create the best events that suites your business. To make sure you get the best exposure and get the best outcome. When planning for an event we do not only focus on the people and the place. The activities that come with it and how to make the participant have the best experience. When hosting an event, there are many things that need to be taken into consideration such as:
Financial planners help people to gain knowledge about
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